We work with brands, schools, museums, governments, and startups to build products and experiences children actually love, and families genuinely trust.
They build from adult logic. They design for ideal families instead of real ones. They create products that look inclusive but feel foreign.
BFK Labs works across products, brands, schools, museums, governments, and the systems that shape childhood; bringing child psychology, cultural intelligence, and genuine operator experience to every engagement.
We do not just understand the children's market. We understand children.
Not products. If it does not feel right, they leave immediately.
Representation lives in the full experience. A diverse character means nothing if the experience still feels foreign.
Design for only one of them and you have already failed.
If it cannot survive bedtime chaos, it will not be used.
Whether you are launching a new product, building a family-focused brand, or seeking to align impact with insight, here is how we can work together.
Commercial rigour meets child-first thinking.
Stories that connect emotionally and commercially.
Experiences that inspire children and equip those who serve them.
Flexible partnership to suit your stage and goals.
Product vision, brand, IP, and go-to-market for founders building in the children's space.
Cultural intelligence and product strategy for brands entering or deepening their impact in the children's space.
Inclusion audits, curriculum input, identity workshops, and advisory for nurseries and school networks.
Family experience strategy and child-first design for cultural institutions and play centres.
Child-first infrastructure, education ecosystems, and family policy at a systems level.
Identity-affirming environments and inclusive programme design for purpose-led organisations.
40+ SKUs. 20+ countries. Multi award-winning children's brand built from zero around identity and belonging.
5 original audio stories, characters, and songs. Culturally affirming storytelling in children's homes worldwide.
Expert consultant on inclusive character design. Influenced the final toy look for release.
Commissioned to write original Level 3 to 5 educational stories for global classrooms. Praised for cultural inclusivity across multiple markets.
Identity and inclusion audits across three early years settings; tailored reports and practical recommendations.
Voice-led storytelling platform. Developed emotional positioning, product and GTM strategy.
Most companies start with the product. We start with the child. Everything else follows from there.
Who is this child, really? Not a demographic; a human being with an identity, culture, and emotional reality.
How does family life actually work? Routines, constraints, cultural dynamics; real, not aspirational.
What does the child feel? Joy, safety, curiosity, belonging. Design this first, or the product will fail.
Now we build. Format, commercial viability, and interaction design; all grounded in everything above.
How does this become IP, community, and legacy? The best children's products become worlds. We plan for that from day one.
Childhood is changing faster than the systems built around it. These are the things we believe; and build on.
Children remember how experiences feel long before they remember what they were taught. The emotional infrastructure of a product is not a detail; it is the product.
The next generation of category leaders will not just sell products. They will build worlds, rituals, communities, and emotional infrastructure for families.
Families are mobile, multicultural, and digitally stretched. Yet most products are still built on assumptions about how children live that are twenty years out of date.
Adding a diverse character is not inclusion. Real representation is behavioural, cultural, and emotional; it lives in how the experience feels to the child holding it.
The most expensive mistake in children's product development is building without hearing from the families you are building for.
BFK Insight gives brands, startups, and institutions direct access to parent feedback; before you build, before you launch, before you get it wrong. Culturally diverse. Globally informed. Curated from real families across the continents.
Find Out More →Share your idea before you build it. Get honest, unfiltered feedback from real parents on whether it solves a real problem.
Pre-LaunchPut your product in front of real families. Find out what children love, what parents trust, and what neither will tolerate.
Product DevelopmentFeedback from multicultural, globally mobile families. Essential for brands building for diaspora communities or entering new markets.
Cultural IntelligenceParent and family feedback for schools, museums, and EdTech products. Real perspectives from the families you serve.
InstitutionalVese combines the strategic rigour of an Imperial College engineer and former Accenture consultant with the emotional intelligence of a storyteller, founder, and mother.
Over the past decade, she has built across children's products, publishing, education, storytelling, and family experiences — bringing a rare ability to connect commercial thinking with the realities of childhood and modern family life.
Having lived and built across Europe, the Middle East, and West Africa, her work is shaped by a deep understanding of culture, identity, belonging, and how children grow across different worlds.
Award-winning author. Board Trustee. Advisor. Keynote speaker. Builder. Founder.
BFK Labs takes on a small number of engagements each year. Whether you are an individual with a meaningful idea, an early-stage startup, global brand, school, museum, or public institution, if you are building thoughtfully for children and families, we would love to hear from you..